The NGO Mijwan Welfare Society is named after a village in Uttar Pradesh. It was founded by Shabana Azmi’s late father Kaifi Azmi. The NGO focuses on reviving the art of chikankari embroidery by creating employment opportunities for many women.
On Sunday, Manish Malhotra showcased his collection at Mijwan Summer 2017. His collection was a mix of sequin with chikanari—giving a glamourous twist to the traditional embroidery style. The clothes were crafted by the NGO workers with a glam touch by Manish Malhotra, it was a new blend of new and never-seen-before chikankari style!
Speaking about his association, Manish Malhotra was quoted as saying: “The New Year brings yet again an exciting chapter for the label as we celebrate 6 glorious years of our success with Mijwan. I am thrilled to share that the number of centres in Uttar Pradesh and especially in Mijwan has expanded to a significant number. It gives me immense pride to see how far we have all come today. Mijwan to me is a microcosm of what India has to offer the world. The girls get a means of livelihood by which they can negotiate a better position for themselves in a patriarchal society. I see this not as an act of charity, but a win-win situation for both of us.”
The collection was a showcase of muted hues of white, grey, beige, which revamped the vintage charm through design of sequins, tassels, fringed, cold-shoulder style—all highlighting the intricate art of chikankari
Shah Rukh Khan was seen wearing a black and white checkered sherwani. While Anushka Sharma was seen wearing an ivory embroidered lehenga with a shimmery fringed blouse.
The special cause was supported by many Bollywood’s bigwigs like Kajol, Sridevi, Kiran Rao to name a few. It was a star-studded evening with high glamour notes on chikankari.