Virat Kohli reportedly endorses more than 20 brands at the moment with smartphone maker Gionee and luggage maker American Tourister being the latest brands who have roped him in.
Days after keeping his 14 million Twitter followers on tenterhooks, Virat Kohli finally revealed his big secret to the world.
The India captain today tweeted that a new era has begun for him with major international sportswear brand, Puma.
— Virat Kohli (@imVkohli) 19 February 2017
Kohli, who ended his three-year endorsement deal with rival Adidas last year, was searching for a sportswear sponsorship since then.
Earlier on Saturday, Kohli posted a cryptic tweet that he make a big announcement on Sunday.
The batting superstar is breaking records both on and off the field these days. Kohli’s phenomenal success in the last two years has seen his brand value soar up and above, especially after he took over the captaincy from Mahendra Singh Dhoni in Test cricket in 2015.
This year Kohli not only succeeded Dhoni as India captain in the limited-overs formats but also leaped ahead of his former captain to be valued at a whopping $92 million, according to an October 2016 report on India’s most valued celebrity brands published by Duff & Phelps, a global valuation and corporate finance advisory firm.
The 28-year-old’s brand value is also expected to rise up by 20-25% after he became the captain in all formats. He is quickly catching up to Bollywood megastar Shah Rukh Khan, who has been valued at $131 million.
Kohli reportedly endorses more than 20 brands at the moment with smartphone maker Gionee and luggage maker American Tourister being the latest brands who have roped him in.
His exploits on the cricket field last year included three double hundreds and as many centuries in one-day cricket. Kohli amassed 1215 runs in 12 Tests at an average of 75.93 and scored 739 runs in 10 ODIs along with the record smashing 973 runs that he scored in the Indian Premier League last season.
Kohli’s form with the bat has had a direct effect on India’s performance as a team in the longest format. He has led India to a record six successive series wins, since August 2015, and the victory over Bangladesh saw the team extend its unbeaten streak to 19 Test matches. Both these feats have never been achieved by any other Indian captain in the history of Test cricket.